HH Sealcoating & Asphalt · Marketing Dashboard

How Your Marketing Is Doing.

A clear look at the last three months: the leads your marketing brought in, the jobs those leads turned into, and the work still moving through your pipeline.

Prepared for HH Sealcoating & Asphalt By Fearless Media Window April 16 to July 16, 2026
The Numbers

The Last Three Months

Everything we run for you working together: your Meta ads, your website, and your search presence. Here is what came of it.

297
Leads generated New people who reached out across your ads, site, and search.
114
From your Meta ads Form requests from Facebook and Instagram, at $25.74 each.
36,080
People reached Local property owners your ads put you in front of.
16
Jobs won Leads that turned into booked and sold work.
$101,500
Revenue won The value of the jobs closed from these leads.
$172,250
Open pipeline Estimates and opportunities still in play, not yet decided.
The Story So Far

How It Has Unfolded

A quick look at how the last three months came together.

  • These Three Months Your lead-form ads ran steadily, bringing in 114 estimate requests from local property owners at $25.74 each.
  • Across Every Channel Ads, website, and search together produced 297 leads. Your marketing is working as one system, not just one ad.
  • The Payoff 16 of those leads became sold jobs worth $101,500, with another $172,250 in estimates and opportunities still open and working.
Your Ad Creative

Which Ones Are Landing

A few versions of your lead-form ad ran over the window. Here is how each performed.

Your original form ad

Front-runner
74Estimate requests
$24.51Cost per lead

The proven workhorse. It brought in the majority of your requests at the lowest cost. This is the benchmark everything else is measured against.

Your new video ad

Testing
19Estimate requests
$26.20Cost per lead

A fresh video version we launched to test against the original. Close on cost so far, and worth watching as it gathers more data.

Second image variant

Steady
19Estimate requests
$26.74Cost per lead

A second angle running alongside the others, holding steady and adding to the flow of requests.

What Is Next

Where We Are Focusing

Our Next Moves

  • Keep your strongest form ad front and center while the new video version proves itself.
  • Push on the open pipeline, the $172,250 in estimates still out, with faster follow-up so more of it closes.
  • Refresh the creative through the summer peak to keep your cost per lead low as demand climbs.
  • Keep your website and search working alongside the ads, so leads keep coming from every direction.

The short version: over the last three months your marketing brought in 297 leads, turned 16 of them into $101,500 of sold work, and left another $172,250 in open pipeline still working. We are leaning into what is landing and staying on the follow-up, and we will keep this page updated as the numbers grow.

Let's Keep The Schedule Full.

The Fearless Media Team

Questions anytime  ·  contact@fearlessmedialv.com  ·  (610) 991-8393